Google Adwords is the most widely used online advertising platform. It’s simple to set up, optimize, and start reaping the benefits. Few people realize, however, that it can also be a useful tool for bloggers. Many well-known blogs already use Google Adwords to promote and monetise their website. While you may already be using other ad networks, Google Adwords brings up new avenues for success.
As a result, Adwords combines multiple different advertising tactics. When trying to delve deeper, you may be surprised by the completely ignored tools that have been right in front of you the entire time. Advertising on paid search for keywords, advertising on display networks such as local news websites or YouTube, and so on can be extremely rewarding. Remarketing is another way Google Adwords makes use of the power of paid searches, and it’s the most profitable type of internet advertising. While many bloggers believe that the best approach to get to the top is through organic content, paid search can also help.
Using paid search marketing to promote your content expands your content marketing options. Bloggers can use Google Adwords to produce advertising and gain paid traffic for their blogs, but there are certain limitations. Google Adwords has a set of policies and a strong monitoring system in place that rejects or even bans advertisers that break them. Here are some key guidelines for bloggers and content marketers.
Policies for driving traffic with Google Adwords
As previously said, Google Adwords provides a fantastic platform for blog marketing, but it also includes a number of crucial restrictions.
Arbitrage is one of the most critical Adwords policy, as it prohibits the promotion of blogs created exclusively for the purpose of displaying adverts. This is consistent with Google’s preference for original, unique, and useful material. Excessive advertising renders your blog unfit for Google Adwords advertising, and your account may be suspended in some situations. If your blog or website focuses primarily on the following sorts of information, it may fall within the “arbitrage” policy’s umbrella.
- Advertisement-focused websites
- Interstitial advertising websites (pop up ads)
- Scraped content on websites
- Template with pre-generated content
- Auto-generated and incomprehensible material
- Websites with misleading navigation, indistinguishable content, or harmful advertisements
- Websites with ad keywords that are unrelated to the main content
Bridge Pages are not supported by Google Adwords. Landing pages that automatically link up to a completely new site are known as doorway pages. Most affiliate websites have this trait, however they aren’t Adwords compliant. As a result, these are the pages that provide no or negligible content to visitors and are purely intended to reroute traffic.
Adwords does not support websites/blogs with material that collects personal information from visitors. Websites that offer “free gifts” in exchange for personal information or web pages that gather sensitive information (bank account numbers, credit card numbers, etc.) over unprotected connections are examples of these.
If your website does not gather data but does collect sensitive information from customers, you must install an SSL certificate. The following information should be transmitted via secure processing servers (https) according to Google Adwords’ information harvesting policy:
- Numbers from debit and credit cards
- Details/numbers of bank/investment accounts
- Numbers for wire transfers
- Account numbers to double-check
- Numbers for social security, pensions, national identification, driver’s licenses, health insurance, or tax identification
If your blog is secured with HTTPS, it will rank higher in Google’s organic search results. Startssl or ssl2buy offer free SSL certificates that can be simply installed on your server by following these simple steps.
Bloggers’ tips for adhering to Google Adwords policies
Google’s core purpose remains the same: to serve its consumers with unique, original, and representative material. As a result, Adwords incorporates the same policies to make the search engine experience more pleasant for users. Bloggers that want to make money with Google Adwords should:
- Instead of using scraped content, create your own.
- Stop utilizing excessive and intestinal advertisements.
- Stop utilizing blogs only to promote your business.
- Create campaigns using keywords and formats that are related to the content.
- Avoid gathering information about users or visitors.
- Understand and rigorously adhere to Google’s adword policies.
Half the battle is always won by creating good content. It’s more vital to get it to the individuals who will profit from it. Bloggers can use content promotion methods incorporated into Google Adwords to gain ahead of their competition. As a result, competent content marketers devote as much time to promotion as they do to creating a liked, linkable, and shareable commodity. Google Adwords appears to be a useful tool that all blogs should investigate.